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| Title: Advertising and Sales Promotion |
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| by S. H. H. Kazmi
/ Satish K. Batra
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| ISBN (Paperback): 8174466398, 9788174466396 |
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Price (Paperback): 325.00 INR  |
| Language: English |
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ADVERTISING is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising fro More |
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| Title: Aftersales Management |
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| Creating a Successful aftersales strategy to reduce costs, improve customer service and increase sales |
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| by David Brock
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| ISBN(Hardbound): 0749460881, 9780749460884 |
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Price(Hardbound): 350.00 INR |
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| Language: English |
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Aftersales Management explores in detail the immense amount of money wasted in the retail industry every year on badly managed aftersales processes, and looks at how to prevent this happening. What ha More |
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| Title: Agriculture Marketing |
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| by Ramesh Chand
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| ISBN(Hardbound): 9380873398, 9789380873398 |
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Price(Hardbound): 650.00 INR |
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| Language: English |
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In countries like India, strengthening of agriculture in critical for facing the challenges of rural poverty, food insecurity, unemployment and sustainability of natural resources. But, there is a nee More |
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| Title: Amul's India |
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| Based on 50 years of Amul advertising by daCunha communications |
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| by Santosh Desai
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| ISBN (Paperback): 9350291495, 9789350291498 |
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| Price (Paperback): 299.00 INR |
| Language: English |
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The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the ‘popular’ history of India and have been followed by fans for decades. Timeless and ageless, this l More |
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| Title: Art of Marketing |
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| by Arun Mahapatra
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| ISBN (Paperback): 8183822061, 9788183822060 |
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| Price (Paperback): 125.00 INR |
| Language: English |
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The present book has been designed as a referral and guidebook for all in the marketing field, be they veterans or amateurs. Its aim is to not just guide readers through the whole science that compris More |
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| Title: Be A Sales Superstar |
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| 21 Great Ways to Sell More, Faster, Easier in Tough Markets |
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| by Brian Tracy
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| ISBN (Paperback): 1609946855, 9781609946852 |
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| Price (Paperback): 199.00 INR |
| Language: English |
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Brian Tracy shares the most important principles for sales success he has discovered in 30 years of training more than a half million sales professionals in 23 countries.
Based on Tracy’s detailed More |
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| Title: Be A Sales Superstar |
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| 21 Great ways to Sell More, Faster, Easier in Tough Markets |
| Author of the bestselling the 100 absolutely unbreakable law of busi. success |
| by Brian Tracy
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| ISBN(Hardbound): 8178091321, 9788178091327 |
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Price(Hardbound): 175.00 INR |
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| Language: English |
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You could probably sell and earn twice as much as you are today, and in this powerful, practical book, Brain Tracy shows you how.
Brain Tracy emphasizes the “Winning Edge Principle,” a concept that More |
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| Title: Brand Management |
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| by Harsh V. Verma
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| ISBN (Paperback): 8174464808, 9788174464804 |
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| Price (Paperback): 295.00 INR |
| Language: English |
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The twentieth century witnessed dramatic changes in the concept and process of value and value creation, though market forces debilitated the products and assets that firms once banked upon to create More |
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| Title: Building Brands |
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| in The Indian Market |
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| by Tapan K. Panda
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| ISBN (Paperback): 8174463917, 9788174463913 |
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| Price (Paperback): 300.00 INR |
| Language: English |
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Contents Include: Section A: Building Brand Strategies in the indian market/Section b: Brand Extension Strategies in the Indian Market/Section C: Role of customer relationship management in Building B More |
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| Title: The Business of Cricket |
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| The Story of Sports Marketing In India |
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| by Shyam Balasubramanian
/ Vijay Santhanam
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| ISBN (Paperback): 9350290790, 9789350290798 |
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| Price (Paperback): 299.00 INR |
| Language: English |
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Sports marketing is all-pervasive today – no matter where you look, there is no escaping a Dhoni, a Tendulkar or a Sehwag.
It wasn’t always like this. There was a time when sportspersons got fame f More |
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| Title: Case Studies In Business Management |
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| by S. K. Bhatia
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| ISBN(Hardbound): 8184502907, 9788184502909 |
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Price(Hardbound): 2,200.00 INR |
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| Language: English |
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Case study method is extensively used in professional schools of business management, in supervisory and executive training programmes, and in teaching business management. It develops the skills and More |
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| Title: Case Studies In Marketing Managemet And Research |
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| Master complexities in decision-making process by solving real-life situations
Develop analytical and judgemental abilities
A comprehensive coverage of over 100 indian and foreign cases |
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| by S. K. Bhatia
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| ISBN(Hardbound): 8184502923, 9788184502923 |
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Price(Hardbound): 2,200.00 INR |
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| Language: English |
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Case study method is a widespread technique to identify the problem in marketing management and research to analyse the real life situations and exercise judgement for corrective action. The case stu More |
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| Title: Consumer Behaviour and Branding |
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| Concepts, Readings and Cases-The Indian Context |
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| by S. Ramesh Kumar
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| ISBN (Paperback): 8131722368, 9788131722367 |
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| Price (Paperback): 499.00 INR |
| Language: English |
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India is one of the emerging markets that pose a unique set of challenges to marketers. The Importance of the context and the usefulness of concepts in the Indian context is the core proposition of t More |
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| Title: Copycat Marketing 101 |
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| Aapke Daulatmand Banne ki rah |
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| by Berk Hejes
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| ISBN (Paperback): 8182744636, 9788182744639 |
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| Price (Paperback): 100.00 INR |
| Language: Hindi |
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| Title: Direct Marketing in Action |
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| by Andrew R. Thomas
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| ISBN (Paperback): 0275992233, 9780275992231 |
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| Price (Paperback): 275.00 INR |
| Language: English |
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In many ways, mass marketing--broadcasting one's message to a large and anonymous population of potential customers--no longer works. In a marketplace increasingly defined by customer categories with More |
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| Title: Encyclopaedia Of Marketing Research, 10 Vols. |
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| by S. D. Singh
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| ISBN(Hardbound): 8126146729, 9788126146727 |
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Price(Hardbound): 30,000.00 INR |
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| Language: English |
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Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; gener More |
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| Title: Flip |
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| How to succeed by turning everything you know on its head |
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| by Peter Sheahan
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| ISBN (Paperback): 9780007278268 |
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| Price (Paperback): 295.00 INR |
| Language: English |
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| Title: Global Marketing |
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| Fourth Edition |
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| by Warren J. Keepgan
/ Mark C. Green
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| ISBN (Paperback): 8131719510, 9788131719510 |
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| Price (Paperback): 450.00 INR |
| Language: English |
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Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global of marketing. Its paperback format gives adopters flexibility while ensuring the total cost of studen More |
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| Title: Global Marketing |
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| with a special Indian focus |
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| by Svend Hollensen
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| ISBN (Paperback): 8131728145, 9788131728147 |
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| Price (Paperback): 525.00 INR |
| Language: English |
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Drawing on an incomparable breadth of international examples, Global Marketing not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Written fr More |
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| Title: Indian Rural Marketing In Liberalised Era |
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| by A. Vijayakumar
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| ISBN(Hardbound): 8172734972, 9788172734978 |
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Price(Hardbound): 750.00 INR |
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| Language: English |
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This book contains 25 research papers focusing on varied aspects of Indian Rural Marketing, penned with an in-depth analysis by academics and research scholars drawn from all over Tamil Nadu and duly More |
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| Title: International Marketing |
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| by Geetanjali
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| ISBN(Hardbound): 9789380179353 |
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Price(Hardbound): 1,195.00 INR |
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| Language: English |
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International marketing is simply the application of marketing principles to more than one country. However there is a crossover between what is commonly expressed as international marketing and globa More |
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| Title: International marketing text & cases |
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| by Gajender Sharma
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| ISBN (Paperback): 8174468609, 9788174468604 |
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| Price (Paperback): 295.00 INR |
| Language: English |
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Throughout history, countries have tended to trade with each other, but usually to a much lesser extent than they do today. Trade has become increasingly global nowadays. Consumers and businesses no More |
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| Title: Internet Marketing & Promotions |
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| How to promote your-self, your Business, your Ideas Online |
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| by Peter Kent
/ Tara Calishain
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| ISBN (Paperback): 8178060302, 9788178060309 |
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| Price (Paperback): 225.00 INR |
| Language: English |
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Plenty of advice is floating around these days about how to set up an e9business and carry out promotions online. But unfortunately much of the hype is just that type. Many Self professed pundits prom More |
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