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| Title: 500 Letters for Difficult Situations |
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| by Corey Sandler
/ Janice Keefe
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| ISBN (Paperback): 1440500770, 9781440500770 |
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Price (Paperback): 295.00 INR  |
| Language: English |
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Giving difficult news clearly and sensitively is no easy task. However, there are ways to say the right thing at the right time. 500 letters for Difficult Situations offers helpful templates for when More |
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| Title: 7 deadly sins corporate mismanagement |
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| by Udai Vir Singh
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| ISBN (Paperback): 8182743915, 9788182743915 |
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| Price (Paperback): 250.00 INR |
| Language: English |
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The volcano of “ Satyam’s Great Fraud”, an over Rs.7,000 crore swindle by its Chairman and CEO, Mr. Ramalinga Raju, the largest in India’s known economic history, burst into the open during the chilly More |
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| Title: A Complaint is a Gift |
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| Recovering Customer Loyalty when Things Go Wrong |
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| by Janelle Barlow
/ Claus Moller
/ Tony Hsieh |
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| ISBN (Paperback): 1626560412, 9781626560413 |
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| Price (Paperback): 399.00 INR |
| Language: English |
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"The first edition of A Complaint Is a Gift introduced a revolutionary notion: customer complaints are a valuable feedback mechanism that can help organizations rapidly and inexpensively strengthen pr More |
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| Title: A Complete Guide to Business Letters |
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| by Gratian Vas
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| ISBN (Paperback): 8120718623, 9788120718623 |
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| Price (Paperback): 100.00 INR |
| Language: English |
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Letter writing is a way of communicating a message in written words. Business letters are generally more formal than personal letters. People working in offices spend much of their work time in writin More |
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| Title: A Peacock in the Land of Penguins |
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| A Fable about Creativity & Courage |
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| by B. J. Gallagher
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| ISBN (Paperback): 1609946804, 9781609946807 |
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| Price (Paperback): 225.00 INR |
| Language: English |
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Almost everyone has experienced the hurt and frustration of not feeling accepted, of being perceived as "different" and not fitting into the group. People who have good ideas that differ from conventi More |
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| Title: Accidental Genius |
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| Using Writing to Generate Your Best Ideas, Insight, and Content |
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| by Mark Levy
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| ISBN (Paperback): 1626560404, 9781626560406 |
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| Price (Paperback): 299.00 INR |
| Language: English |
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When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts so we sound smart and in control and so we More |
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| Title: Accountants' Truth |
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| Knowledge and Ethics in the Financial World |
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| by Matthew Gill
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| ISBN (Paperback): 0199603103, 9780199603107 |
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| Price (Paperback): 595.00 INR |
| Language: English |
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Accounting is the language of business, increasingly standardized across the world through powerful global corporations: a technical skill used to reach the correct, unquestionable answer. Yet, as rec More |
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| Title: Accounting for Managers |
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| by Jelsy Joseph Kuppapally
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| ISBN (Paperback): 8120333187, 9788120333185 |
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| Price (Paperback): 350.00 INR |
| Language: English |
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Decision-making is a pivotal function of any manager. A knowledge of Accounting, insofar as it affects decisionmaking, is very important for a manager. And very often, students find Accounting as one More |
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| Title: Advertising |
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| Principles and Practice (Seventh Edition) |
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| by William Wells
/ John Burnett
/ Sandra Moriarty |
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| ISBN (Paperback): 8131714144, 9788131714140 |
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| Price (Paperback): 395.00 INR |
| Language: English |
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For Introductory courses in Advertising, offered in marketing, Journalism and Communication departments. Each chapter opens with a story about an advertising campaign that has been recognized as effec More |
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| Title: Advertising |
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| An IMC Perspective |
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| by S. N. Murthy
/ U. Bhojanna
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| ISBN (Paperback): 8174465340, 9788174465344 |
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| Price (Paperback): 275.00 INR |
| Language: English |
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Contents Include: SECTION-I An Introduction to Advertising/Role of IMC in Marketing Process/Role of Advertising Agencies & Other Marketing Communication Organizations/The Communication Process/Perspec More |
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| Title: Advertising and Sales Promotion |
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| by S. H. H. Kazmi
/ Satish K. Batra
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| ISBN (Paperback): 8174466398, 9788174466396 |
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| Price (Paperback): 325.00 INR |
| Language: English |
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ADVERTISING is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising fro More |
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| Title: Advertising Management |
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| by Jafar Mahmud
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| ISBN(Hardbound): 8182900808 |
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Price(Hardbound): 995.00 INR |
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| Language: English |
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This comprehensive book on advertising management is intended to benefit the practioners and the laymen alike and it is hoped that it will prove useful to all concerned in promoting healthy and creati More |
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| Title: Aftersales Management |
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| Creating a Successful aftersales strategy to reduce costs, improve customer service and increase sales |
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| by David Brock
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| ISBN(Hardbound): 0749460881, 9780749460884 |
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Price(Hardbound): 350.00 INR |
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| Language: English |
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Aftersales Management explores in detail the immense amount of money wasted in the retail industry every year on badly managed aftersales processes, and looks at how to prevent this happening. What ha More |
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| Title: Agricultural Finance and Management |
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| by Pranav K. Desai
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| ISBN(Hardbound): 8176222070, 9788176222075 |
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Price(Hardbound): 950.00 INR |
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| Language: English |
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In today's world, Agriculture is an industry, and as well as a business. Farming needs proper management also. This management exercise includes in its fold; management of cultivation and harvesting, More |
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| Title: Agriculture Marketing |
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| by Ramesh Chand
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| ISBN(Hardbound): 9380873398, 9789380873398 |
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Price(Hardbound): 650.00 INR |
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| Language: English |
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In countries like India, strengthening of agriculture in critical for facing the challenges of rural poverty, food insecurity, unemployment and sustainability of natural resources. But, there is a nee More |
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| Title: Amul's India |
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| Based on 50 years of Amul advertising by daCunha communications |
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| by Santosh Desai
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| ISBN (Paperback): 9350291495, 9789350291498 |
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| Price (Paperback): 299.00 INR |
| Language: English |
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The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the ‘popular’ history of India and have been followed by fans for decades. Timeless and ageless, this l More |
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| Title: Applied Philosophy, Value theory and Business Ethics |
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| by S. R. Bhatt
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| ISBN (Paperback): 8184540922, 9788184540925 |
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| Price (Paperback): 150.00 INR |
| Language: English |
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Philosophy, as a foundation of all knowledge, is essentially practice-oriented. It is both a view of reality and a way of life. It is not just love of wisdom as the etymology of this word suggests, bu More |
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| Title: Art of Advertising |
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| by Arun Mahapatra
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| ISBN (Paperback): 8183822053, 9788183822053 |
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| Price (Paperback): 125.00 INR |
| Language: English |
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The present book has been designed as a referral which seeks to inform readers of not just the various facets which comprise the art of advertising, but guide them on the essentials of thriving in the More |
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| Title: Art of Corporate Communication |
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| by A. K. Banerjee
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| ISBN (Paperback): 8183822118, 9788183822114 |
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| Price (Paperback): 125.00 INR |
| Language: English |
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The present book has been designed to inform readers about what entails the art of effective communication in the contemporary scenario, particularly the socio-economic and cultural changes that it is More |
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| Title: Art of growing business |
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| by Arun Mahapatra
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| ISBN (Paperback): 818382207X, 9788183822077 |
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| Price (Paperback): 125.00 INR |
| Language: English |
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This book has been designed as a business manual which enables readers to grasp the fundamentals to what entails growing a business in the contemporary environment. It focuses to comprehend convention More |
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